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Web Push Notifications or Mobile Alerts


Push notifications have always been considered one of the best marketing features of native apps (app store apps) for a few reasons.

First, they allow businesses to send targeted and personalized messages directly to a user's device, even when the user is not actively using their app. This can be an incredibly effective way to engage with customers and keep them informed about new products, sales, or promotions.

Second, push notifications have a high visibility rate, as they typically appear as a pop-up or banner on a user's screen. This makes them hard to ignore and more likely to be seen than other forms of digital marketing like email or social media.

Lastly, push notifications can be used to create a sense of urgency and encourage users to take action. For example, a business could send a notification about a flash sale that ends in a few hours, which could prompt users to make a purchase sooner rather than later.

Overall, push notifications can be a powerful marketing tool that allows businesses to communicate with customers in a direct and effective way.


How do the push notifications work?

A web app that has been added to the Home Screen can request permission to receive push notifications as long as that request is in response to direct user interaction — such as tapping on a ‘subscribe’ button provided by the web app.


iOS or iPadOS will prompt the user to give the web app permission to send notifications. The user can then manage those permissions per web app in Notifications Settings — just like any other app on iPhone and iPad.

The notifications from web apps work exactly like notifications from other apps. They show on the Lock Screen, in Notification Center, and on a paired Apple Watch.

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